Steelseries have announced a new partnership with the UFC, specifically co-branded products and a marketing partnership. The peripherals company has been associated with the UFC for some time and has sponsored events and fighters in the past. Steelseries have already rolled out the SteelSeries QcK UFC Edition mousepad (pictured above) and a UFC-branded headset is expected from the company later this year.
Mark Joliffe, SteelSeries Vice President of Branded Gaming Peripherals, said:
SteelSeries and UFC, though very different types of companies, have a number of similarities when it comes to their professional, sponsored players who exude the ‘winning is everything’ attitude, as well as loyal fans that are passionate, incredibly vocal, and active in their respective communities. SteelSeries is looking forward to working with UFC in our marketing efforts and to introduce co-branded peripherals for UFC and MMA game fans.”
Source : Steelseries